Tag Archives: Advertising

Ethiopian Airlines Inaugurates New Premium Lounge at Addis Ababa Bole International Airport

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Ethiopian Airlines

 

Ethiopian Airlines Group, Africa’s largest aviation group, inaugurated its new premium lounge at Addis Ababa Bole International Airport. Ethiopian unveiled the new facility today in a ceremony attended by high level government officials, the airline’s Board Chairman and board members, executive management, stakeholders, and customers.

Covering a ground area of 5500 m2, the world-class facility includes dining and seating areas, bars, an Ethiopian traditional coffee corner, meeting rooms, a children’s room, beauty lounge, prayer room, quiet room, smoking room, luggage room, showers, and more.

Commenting on the opening of the new facility, Mr. Mesfin Tasew, Ethiopian Airlines Group CEO stated, “The opening of this new Premium lounge represents a transformative step in our mission to elevate every part of the travel experience for our passengers. Combining comfort, convenience, and luxury, the facility is set to take traveling through Addis Ababa Bole International Airport to the next level. This move further reflects our unwavering commitment to deliver an end-to-end, world-class hospitality to our customers.”

With a total investment cost of more than USD 16 million and a capacity to accommodate up to 1,000 passengers at a time, the lounge has become the largest lounge at the airport. The design of the facility that blended locally inspired elements and modern aesthetics offers a suitable environment for both business and leisure passengers.

The new lounge is now open for Platinum and Gold members of Ethiopian ShebaMiles loyalty program, Star Alliance Gold members, as well as eligible frequent flyer program members of other partner airlines.  With this latest facility, Ethiopian Airlines continues to create world-class airport experiences for its passengers traveling via Addis Ababa Bole International Airport from across its global network of more than 145 destinations.

About Ethiopian

Ethiopian Airlines Group (Ethiopian) is a true African success story, transforming a visionary dream into a globally renowned reality for nearly eight decades. Operating flights to more than 160 domestic and international passenger, and cargo destinations across five continents, Ethiopian bridges the gaps between Africa and the world. Emphasizing passenger comfort and environmental sustainability, Ethiopian utilizes ultra-modern aircraft such as Boeing 737s, 777s, 787s, Airbus A350-900, A350-1000 and De Havilland Q400.

Ethiopian, the Star Alliance member airline, champions in various coveted awards including Skytrax’s ‘Best Airline in Africa Award’ for eight consecutive years, APEX ‘Best Overall in Africa’ award and ‘Leadership in Connecting Africa through Transport’ Award among others. Ethiopian aims to further excel in its success through a strategic plan dubbed ‘Vision 2035’ and become one of the top 20 most competitive and leading aviation groups in the world. Embracing a Pan-African spirit, Ethiopian is pursuing multi-hub strategy through hubs in Lomé, Togo with ASKY, in Lilongwe, Malawi with Malawi Airlines, in Lusaka, Zambia with Zambia Airways, and in Kinshasa, Democratic Republic of the Congo (DRC) with Air Congo.

Air France Reissues Iconic Georges Mathieu Ad Posters

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After partnering last spring with the exhibition “Georges Mathieu – gesture, speed, movement”, co-produced by the Monnaie de Paris and the Centre Pompidou, Air France is reissuing its iconic advertising posters designed by the artist in 1967. An initial collection of six posters is available from today at shopping.airfrance.com and at the Air France pop-up store at Le Bon Marché Rive Gauche in Paris.

Air France is reissuing an initial selection of advertising posters designed by Georges Mathieu, to give everyone a chance to purchase these posters that have marked the airline’s history. Six destinations are featured: France, Great Britain, Canada, the United States, South America and Mexico. Posters featuring other destinations will be available in 2026.

These unique reproductions are the result of over six months of meticulous work, a collaboration between teams at Air France, the Georges Mathieu Committee, and artisan printers, screen printers and colour experts. Many skilled experts came together to reproduce the quality and appearance of the original posters, using modern printing techniques.

Released as part of the Air France Legend collection, these posters are now available at shopping.airfrance.com. They are also available at the Oneart stand at Le Bon Marché Rive Gauche in Paris, next to the Air France pop-up store open especially for the festive season. These elegant posters make ideal gifts for all generations

Air France Legend – Georges Mathieu’s posters for Air France

In 1966, Air France commissioned Georges Mathieu to create a series of advertising posters, which were intended to promote the main destinations on its vast global network to the public, including France, of course, but also Egypt, the United States, Japan and India. To enable everyone to identify the destinations represented at a glance, Mathieu designed artwork that embodied the very essence of each country. Fifteen original posters were published the following year in 1967, illustrating the extent of the artist’s influence beyond painting. An essential part of Air France’s history, this series of posters was one of the first examples of art in advertising.

For over 90 years, posters have played a central role in the world of Air France, representing above all a desire to travel and dreams of faraway lands. With a heritage of over 1,500 works created by leading illustrators throughout the years, the company has one of the largest collections in the world.

Georges Mathieu posters for Air France, printed in France. Available sizes: 30 x 40 cm or 50 x 70 cm, starting at 90 euros. Limited edition of 500 copies per poster and per size.

Air France Legend, a prestigious historical heritage

Through the prism of the Air France Legend collection, visitors explore nine decades of the airline’s history, where heritage and innovation, myth and the future intertwine. Legends shape the story of the Air France brand and live on in the collective memory. These compilations of extraordinary adventures and innovations create a truly distinctive brand narrative. They forge the mythic history of Air France, highlighting the importance of passing on its legacy while continually looking to the future.